What Even Is a Digital Product? (And Why You Don’t Need a Huge Following to Start Selling Them)

May 21, 2025

So, you’ve been scrolling through TikTok and Insta, seeing people talk about selling “digital products.” Some make it sound like passive income magic. Others make it feel like a tech nightmare wrapped in Canva templates and SEO buzzwords. But what is a digital product, really? And do you really need thousands of followers to make money with it?

Let’s break it down — with no fluff, no gatekeeping, and no pressure to become an influencer.

What Is a Digital Product?

A digital product is any product that’s created, sold, and delivered online, with no physical shipping involved. You make it once, and people can buy it over and over again.

It’s literally a product that lives in your Google Drive, Canva, or Dropbox.

Examples of digital products include:

E-books & guides
Notion templates
Printable planners
Instagram post or Reels templates
Business tools like contracts, scripts, or checklists
Online courses or tutorials
Digital art & wallpapers
Stock photos or video content

If someone can download it, access it online, or copy it to their own device — it’s a digital product.

And here’s the kicker: you don’t need to be a designer or tech expert to create one. You just need a solution people care about, and a format that delivers it clearly.

Why Digital Products Are Perfect for Small Creators

You might be thinking, “Okay, but who’s going to buy my stuff? I barely have 100 followers.”

And that, my friend, is where the online world has you a little too stressed. The truth?

You don’t need a huge audience.
You need the right product in front of the right people — consistently.

Here’s why digital products are so beginner-friendly:

1. They don’t rely on your face or fame

You can stay faceless. You can stay lowkey. You can build quietly, behind the scenes, and still show up with value.

(That’s exactly why I created tools like The Faceless Reels Cover Templates — so creators can build a brand that looks polished, even if they never want to be on camera.)

2. They solve a problem people are actively trying to fix

Whether it’s organizing their life, launching their first Etsy shop, or looking good on Reels — people are always searching for shortcuts. If your digital product is the shortcut, you don’t need to convince 100,000 people. You only need a few of the right ones.

3. You can sell 24/7 without showing up live

No sales calls. No time zones. No inventory. You wake up, and you might have a Stripe notification. It’s that kind of magic.

What You Need to Get Started

Here’s the good news: you don’t need fancy tech or a 10-step funnel to start selling.

You just need:

A simple product idea
A free Canva account (for most templates or design-based products)
A way to accept payments (Shopify, Stanstore, Gumroad…)
A system for showing up consistently (even low-effort, faceless content works — trust me)

And if you’re not sure what product to create, or where to start?

I’ve got a free guide just for that: 15 Aesthetic Digital Product Ideas — designed to help you brainstorm your first offer and skip the overwhelm.

Why This Works Without a Huge Following

Let’s kill the myth once and for all: audience size does not equal income.

What matters more is:

Clarity (what are you selling?)
Consistency (how often are you showing up?)
Connection (are you helping someone feel seen, heard, supported?)

You can sell to 5 people and make your first $50. You can turn that into 50 people and make your first $500. It builds from there — not from going viral.

So, Is This Your Sign?

If you’ve been waiting for the right time to try this… this is it.

Start small. Keep it aesthetic. Stay faceless if you want to. You don’t need a ring light or a personal brand to build digital income — you just need a plan.

Explore Tools That Help You Start Smarter

If you're ready to launch your own digital product but don’t want to spend hours designing or researching, check out:

The Faceless Funnel eBook – your full guide to selling digital products without showing your face
30 Editable Reels Cover Templates – to make your content look pro-level, even if you’re just starting out

Both come bundled in one easy-to-edit, beginner-friendly offer.

→ Browse All Products

You’ve got the vision. Let’s build the tools to match.

Back to blog